Articles

Finding Gold in Your User Research Results

As my company planned for a recent study, we noticed we were asking more questions about the product to help us determine how our research could drive key business results. For example, we explored product descriptions, market positioning, selling points, key differentiators, and other critical areas that might require deeper exploration with users. So, I started asking … Continue reading Finding Gold in Your User Research Results

Achieving Design Focus: An Approach to Design Workshops

Stakeholders with business, design, and technology viewpoints can pull products in different design directions—sometimes without knowing how the design work fits into an overall strategy. This can leave stakeholders feeling lost and unhappy. Creating a focus around design goals and asking and answering the hard design questions as a team is an effective way of coalescing a team around … Continue reading Achieving Design Focus: An Approach to Design Workshops

Toward a Culture of Integrated Practice

Frederick Winslow Taylor was a Quaker, so was repulsed by waste. With only a stopwatch and a clipboard, he set about inventing a productivity revolution. Using modular parts made it possible for laborers to specialize, and specialists were quicker to master competencies and to produce widgets at scale. We can trace the origins of scientific management, industrial engineering, … Continue reading Toward a Culture of Integrated Practice

Make Your Work Meaningful and Go from Sleepwalking to Sparkle

The good energies a team brings to a new project can quickly get derailed if people do not feel they have a clear understanding of why they’re working on something. Opinion wars escalate when there is no customer involvement that would let us better understand their needs—both now and over time. Teams often create additional … Continue reading Make Your Work Meaningful and Go from Sleepwalking to Sparkle

Walking Through Your Product Design With Stakeholders

You are the lead designer—or perhaps even the sole designer on a product team. You have just completed your product design, and it’s time to walk through your design approach with the project stakeholders, including management, developers, and users. What do you need to do to prepare for your presentation? This article provides some basic tips to … Continue reading Walking Through Your Product Design With Stakeholders

Holistic Thinking on Transitioning to a New Practice Framework

When Dan attended a UX conference in China at the end of 2012, the conference opened with some UX-maturity diagrams that showed how, at one end of the spectrum, businesses completely misunderstand User Experience; at the other end of the spectrum, fully integrate User Experience into their business; and everything else in between. These diagrams … Continue reading Holistic Thinking on Transitioning to a New Practice Framework

Changing Routines: Designing Projects for Meaningful Work

Frederick Winslow Taylor was repulsed by waste and with a stopwatch and a clipboard he set about inventing a productivity revolution. Using modular parts in a division of labor, Taylor made it possible for workers to specialize, and specialists were then quicker to master competencies to produce widgets at scale. Today, silos in large organizations … Continue reading Changing Routines: Designing Projects for Meaningful Work